How to Add Personality to Your Content and Get Better Results
There's nothing worse than having to work your way through an article that reads like a textbook. The purpose of online copy, according to many wealthy experts, is to provide something called infotainment.
In plain language, that means it's your job to provide copy that both informs and entertains. Don't worry, you don't have to develop expert creative writing skills — all it takes is a little bit of you. Here are three easy ways to add your personality to your content.
Humor
You have a sense of humor, no doubt about it. Writers run into trouble however when they try to force their sense of humor on others. Don't tell jokes unless they're perfect for the situation and always pass your jokes by your associates to make sure they're funny, non-offensive, and relevant. Read all of How to Add Personality to Your Content and Get Better Results →
How to Sell In Your Article Without Selling
You're passionate about your website. You love talking about your subject and you're excited to share your knowledge, information, and maybe your products and services with the world.
How do you share your enthusiasm with your readers without coming across like you're making a pitch? How do you sell your products or services without 'selling' them.
No one likes a sales pitch and as soon as a reader senses they're being sold they're likely to click away from your article. Yet quite often, in order to motivate your reader to be inspired enough to visit your website, you need to give them a bit of a pitch. Here's how to motivate a reader to action, without selling them. Read more of How to Sell In Your Article Without Selling →
The Top 3 Benefits of Article Marketing
Do you have a website? Many people take tremendous pride in their websites, as well they should. Whether your website is designed to make a profit or simply to connect with like minded people around the world, it is important to make people aware of it.
Article marketing is one of the best tools to increase exposure for your website or blog. The following are three amazing benefits to article marketing.
#1 Credibility. Whether your website is designed to sell a product or service or if your website or blog is designed to focus on a particular topic, credibility in the topic is important.
The fastest wand easiest way to establish credibility on a subject matter is to publish. Publishing books isn't an overnight process and the path to book publication can be labor intensive however article publication is significantly easier. Read more about The Top 3 Benefits of Article Marketing →
How to Create Benefit Driven Content Your Readers Will Love
Did you know that more than 70% of consumers do research online before they make a purchase? It's true — from cars to dishes, gerbils to snowboards we have a tendency to do the majority of our research online.
We also look to the internet to help solve our problems. How many times have you heard someone say they read something online? Maybe they were researching a medical issue or maybe they were looking for a review on a mountain bike, the point is people turn to the internet to give them the information they need.
What does all of this have to do with you?
If you have a website and are going to promote it with free content and article publication…everything. In order for your content to be read and perceived as valuable, it must contain a benefit to the reader. Your content must be relevant and provide value. Read more about How to Create Benefit Driven Content Your Readers Will Love →
Hi. My name is Peter and I built this site so I can share some of my experiences and talk about article marketing with like minded people. Please leave a comment if you get a chance.