5 Time Saving Tips to Re-purpose Your Articles

One of the benefits of utilizing free article marketing is that it helps to build your search engine ranking. However, reprinting content that has already been printed and distributed on the internet will have the opposite effect.

Webmasters call it duplicate content and it can hurt your business rather than build it. This need to avoid duplicate content while making the creation of content something that is easy and beneficial has prompted the creation of several copywriting tools.

Here are a few tips to help you create content that brings traffic to your website and increases your search engine ranking;

1. Most experts will tell you that in order to not be penalized by the search engines, your article must be at least 30% different than the original article you wrote. This can be accomplished by changing the title, headlines, subheads, and at least one or two sentences in each paragraph. This isn't the easiest process but it is an inexpensive one. You don't have to buy any content duplication software.

2. Speaking of duplicate content software, this is a fairly straightforward way to ensure that your article is different than the original. In fact, you can use this software to generate several 'original' versions of the same article. The software generally works by highlighting specific phrases or sentences you have to change. You type in a new sentence and it will generate a percentage difference between the two articles. Many software programs will mix the results to offer you a series of differing articles.

3. Duplicate checking software. Online you can find several programs that will allow you to cut and paste your content into their analyzer and it will tell you how different they are. This can still be a time consuming process, however it eliminates getting banned by the search engines.

4. Consider using material that you've written like a book, a report, or even an interview that you've done and restructuring part of it into an article. Your books, guides, and reports are not published online as content so you're not duplicating anything online, the content will offer value, and it saves you the time of writing many, many articles. A few minutes of restructuring a bit of already written copy is all it will cost you.

5. Article submission software. You may be familiar with article submission software but did you know that, due to the demand of website owners, there are now programs that will not only submit your articles to the article directories and submission sites, they will prompt you to change sentences, words, and phrases so that you're not submitting duplicate content.

Article writing and submission to free article websites is a fantastic way to build your search engine ranking, your credibility, your brand, and awareness of your company. New duplicate content guidelines have been adopted by the search engines to prevent businesses and other websites from unfairly flooding the web with duplicate content and consuming search engine results.

These guidelines do not come at a cost to the average businessperson either. Now you have to take extra steps to ensure that the content you post is different enough from your other content that you don't get penalized. Fortunately, there are many tools and strategies to create content quickly and easily while at the same time abiding by the rules of the web.