How to Add Personality to Your Content and Get Better Results - Article Marketing

How to Add Personality to Your Content and Get Better Results

There's nothing worse than having to work your way through an article that reads like a textbook.  The purpose of online copy, according to many wealthy experts, is to provide something called infotainment.

In plain language, that means it's your job to provide copy that both informs and entertains.  Don't worry, you don't have to develop expert creative writing skills — all it takes is a little bit of you. Here are three easy ways to add your personality to your content.

Humor

You have a sense of humor, no doubt about it.  Writers run into trouble however when they try to force their sense of humor on others.  Don't tell jokes unless they're perfect for the situation and always pass your jokes by your associates to make sure they're funny, non-offensive, and relevant.

Collect relevant humorous quotations, headlines and book titles and share them with your readers. Again, it is probably a good idea to run your tidbit by someone else to make sure it will be appreciated by your audience.  If there is a situation that is relevant to the content of your article that is humorous, don't be afraid to share it.  Humor is oftentimes one of the best ways to connect ideas and make your point.

For example, if you're writing an article about the care and keeping of cats, the following quote might fit in quite well when you're talking about their intelligence;

Everybody knows that cats are smarter than dogs. You can't get eight cats to pull a sled through snow.
~ Jeff Valdez.

That's sure to earn a chuckle from your audience both because it's true and because the joke is very visual. One of the great ways to lighten the mood is to poke fun at yourself – self deprecating humor always brings the reader in and presents your content in a comfortable and accessible manner.

Share personal success stories, anecdotes, and failures

Share a story with your audience where you have struggled or failed is an excellent way to humanize the content.  It is also a great tool to show how your product or service evolved or demonstrate its benefit.

For example, if you own and operate an online business dedicated to sports nutrition then a story about how you used to be out of shape or maybe how you came in dead last in your first competition will help readers relate to you and trust you.  If you could go on to say how the products or services you offer helped you win 10 of your last 12 competitions and that's why you had to share them with the world, then you've hooked them.

A personal story humanizes your content, it provides your product or service with credibility, and it enhances your trustworthiness.  All of these are features that will help drive traffic to your site and increase your profits.

Testimonials

While personal stories are an excellent tool to humanize your content, the personal success of someone outside of your organization can actually add more credibility and entertainment to your reader.  This information can be added toward the end of your article and formed as a case study rather than a glowing testimonial.

Using the example above with the sports nutrition, adding a quote from someone who has used the product and has changed from a back of the pack competitor to a three time gold medalist is both inspiring and informative.

When writing your content, take a look at it from your reader's point of view.  Is your copy both informative and entertaining?  Does it reflect you and the mission of your business?  If not, find a way to include just a touch of personality in it, you'll be glad you did.

Tags: Copywriting, Personality
Published under Article Writing

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