How to Add Personality to Your Content and Get Better Results
There's nothing worse than having to work your way through an article that reads like a textbook. The purpose of online copy, according to many wealthy experts, is to provide something called infotainment.
In plain language, that means it's your job to provide copy that both informs and entertains. Don't worry, you don't have to develop expert creative writing skills — all it takes is a little bit of you. Here are three easy ways to add your personality to your content.
Humor
You have a sense of humor, no doubt about it. Writers run into trouble however when they try to force their sense of humor on others. Don't tell jokes unless they're perfect for the situation and always pass your jokes by your associates to make sure they're funny, non-offensive, and relevant. Read more about How to Add Personality to Your Content and Get Better Results →
How to Create Benefit Driven Content Your Readers Will Love
Did you know that more than 70% of consumers do research online before they make a purchase? It's true — from cars to dishes, gerbils to snowboards we have a tendency to do the majority of our research online.
We also look to the internet to help solve our problems. How many times have you heard someone say they read something online? Maybe they were researching a medical issue or maybe they were looking for a review on a mountain bike, the point is people turn to the internet to give them the information they need.
What does all of this have to do with you?
If you have a website and are going to promote it with free content and article publication…everything. In order for your content to be read and perceived as valuable, it must contain a benefit to the reader. Your content must be relevant and provide value. Read more on How to Create Benefit Driven Content Your Readers Will Love →
How to Write a Review That Webmasters Will Want to Link To
Product reviews are an exceptional tool to drive traffic to your own, or any other website. They are inherently valuable and provide benefit, which is exactly what readers and webmasters are looking for.
When content provides a benefit, people will read it, forward it, and link to it. As an online marketer or website owner, product reviews in particular are a great way to drive traffic to your website via linking, reprints, and click-throughs.
Saying that, in order for a product review to be an effective traffic generation tool, it must also be believable. This means that if at all possible, consider actually purchasing or trying out the product. It's pretty much the only way to be completely knowledgeable about a product or service. Read more on How to Write a Review That Webmasters Will Want to Link To →
Easy Tips to Creating Readable Online Copy
Ever take a look at the difference between an article in a magazine and an article online? You may be surprised to find that they're extremely different. When writing for the internet, it's a whole different ball game. The reason in large part is that people read differently on the internet, or as many experts like to say – people don't read online, they scan.
In order to make sure your copy is internet friendly here are a list of do's and don'ts.
Don't jargon or tech speak;
Each industry has its own language. However, people new to the industry will not be familiar with the language. Use jargon and you run the risk of alienating prospects before they've even had the opportunity to see what you have to offer. Additionally, articles that are written using words that people are unfamiliar with may make you seem condescending, and I'm sure that isn't how you want your potential customers to feel. Read more of Easy Tips to Creating Readable Online Copy →
Hi. My name is Peter and I built this site so I can share some of my experiences and talk about article marketing with like minded people. Please leave a comment if you get a chance.