How to Write Attention Grabbing Article Headlines
Headlines are critical to your article — they are the first thing your reader will see and they have to accomplish at least two things right off the bat. They must;
- instantly grab your reader's attention
- compel them to read more of the article
and they usually need to do it in 15 words or less.
No small feat, but there are some fundamental considerations, which if you understand them, make it a whole lot easier.
First, have a clear idea who your reader is. Second, understand what the important features of your product or service are, and third, think about why your reader would want to buy your product or service — list the benefit of reading the article, i.e. what's in in for them. Read more of How to Write Attention Grabbing Article Headlines →
Three Tools to Add Credibility to Your Articles
Credibility is extremely important when creating content to sell your products or services. Not just in sales copy but in article content, e-books, and reports too. So how do you add credibility to your articles? What do readers look for that gives them faith and confidence in the information you're providing?
One of the easiest tools to add credibility to your content is the use of testimonials, case studies, and endorsements. While testimonials, endorsements and case studies are excellent tools to 'prove' the value of your product or service, there are also a couple of things to keep in mind when including them in your copy. Read all of Three Tools to Add Credibility to Your Articles →
Hi. My name is Peter and I built this site so I can share some of my experiences and talk about article marketing with like minded people. Please leave a comment if you get a chance.