How to Choose the Right Article Directories - Article Marketing

How to Choose the Right Article Directories

Article marketing is a fantastic way to drive traffic to your website. It's free, it increases your SEO rankings via linking and keyword optimized content. It provides benefits to your readers and prospects and it increases your visibility. Article publication also increases your credibility and helps to establish you as an expert on your topic.

Because article marketing is such a fantastic tool, hundreds of article submission sites have popped up. It's amazing really. Enter "article submission site" in your search engine and you'll find more than 55,000 results. You can't, and probably don't want to, take the time to submit to every site available so how do you choose which sites are best? Where do you submit your articles for maximum results?

Here are 5 factors to consider when deciding which article submission sites to choose.

Choose sites that are well ranked

If the site isn't ranked by Google, you're articles aren't going to be viewed by anyone. You wouldn't want to choose a site that turns up on page 30 of the Google results because no one goes that deep. Additionally, does Alexa rank the site? Alexa.com tracks web traffic. You can go there and enter your web address and see how you compare. You can also go there and see how many visitors your prospective article submission site receives.

Choose submission sites that provide helpful and relevant statistics

For example, some submission sites will tell you how many times your article had been linked to how many times your article has been viewed and how many times people have simply clicked on your URL. Other sites will also have room for comments, voting, rating, and email messages. If your prospective doesn't offer at least linked statistics, page views and URL click throughs then consider a different site. It is important to be able to track your results and your return on investment with any marketing initiative.

Consider finding topic-specific article sites

The majority of the article submission sites are general websites with categories ranging from hobbies, pets, family fun, business, computers, relationships, health, travel and more. However, some sites specialize in a specific area of topics. For example, pets, travel, education, gaming, and more. If you're writing an article on pets, it might give you better exposure and better results to submit your article to the four pet related article sites rather than four general article sites where your article could get lost amongst the thousands of other articles.

Does the article directory site allow you to achieve your goals?

Some people only want to submit articles with embedded text links. However, many article sites do not allow this practice. Read the list of features of your prospective article site and make sure it will help you reach your goals.

Review testimonials, case studies and don't be afraid to spend some time reading the content on your prospective site

If you find the content to be repeatable and valuable, chances are the site will have a good reputation and be able to deliver solid results. If, however, the site has the reputation of letting anyone print just about anything, then chances are webmasters, ezine publishers, bloggers and other business owners are not going to be visiting and republishing and reprinting the content.

In the world of article marketing, there is a difference in article submission sites. Take the time to do your research, submit to a few top notch sites instead of anyone and everyone, and you're website will reap the results of your labor.

Tags: Article Directories
Published under Article Directories

1 Response so far ↓

Trisha
Oct 27, 2008 at 11:37 am

Wow! This whole thing about article marketing brings a whole new insight to doing business online and offline. Content will always be viable.

Thank you. I find your articles very informative and I am able to actually use your ideas. Keep up the great work!

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