How to Add Personality to Your Content and Get Better Results
There's nothing worse than having to work your way through an article that reads like a textbook. The purpose of online copy, according to many wealthy experts, is to provide something called infotainment.
In plain language, that means it's your job to provide copy that both informs and entertains. Don't worry, you don't have to develop expert creative writing skills — all it takes is a little bit of you. Here are three easy ways to add your personality to your content.
Humor
You have a sense of humor, no doubt about it. Writers run into trouble however when they try to force their sense of humor on others. Don't tell jokes unless they're perfect for the situation and always pass your jokes by your associates to make sure they're funny, non-offensive, and relevant. Read more of How to Add Personality to Your Content and Get Better Results →
How to Create Benefit Driven Content Your Readers Will Love
Did you know that more than 70% of consumers do research online before they make a purchase? It's true — from cars to dishes, gerbils to snowboards we have a tendency to do the majority of our research online.
We also look to the internet to help solve our problems. How many times have you heard someone say they read something online? Maybe they were researching a medical issue or maybe they were looking for a review on a mountain bike, the point is people turn to the internet to give them the information they need.
What does all of this have to do with you?
If you have a website and are going to promote it with free content and article publication…everything. In order for your content to be read and perceived as valuable, it must contain a benefit to the reader. Your content must be relevant and provide value. Read all of How to Create Benefit Driven Content Your Readers Will Love →
Easy Tips to Creating Readable Online Copy
Ever take a look at the difference between an article in a magazine and an article online? You may be surprised to find that they're extremely different. When writing for the internet, it's a whole different ball game. The reason in large part is that people read differently on the internet, or as many experts like to say – people don't read online, they scan.
In order to make sure your copy is internet friendly here are a list of do's and don'ts.
Don't jargon or tech speak;
Each industry has its own language. However, people new to the industry will not be familiar with the language. Use jargon and you run the risk of alienating prospects before they've even had the opportunity to see what you have to offer. Additionally, articles that are written using words that people are unfamiliar with may make you seem condescending, and I'm sure that isn't how you want your potential customers to feel. Read all of Easy Tips to Creating Readable Online Copy →
How to Work With Your Copywriter
You've hired your content provider, so how do you work with them to ensure a long and lasting relationship? Here are five tips to work with your copywriter for optimal results.
Tip #1: Ask for information.
When dealing with a copywriter don't be afraid to ask for samples and fees up front. Chances are unless you give them specifics on your needs, the quote will be an estimate. Most estimates are based on the amount of time the writer will have to invest in the project including the research time required, the length of the copy, and the deadline. Once you've found the right writer, get everything in writing including the number of revisions that are included in the fee. Read more on How to Work With Your Copywriter →
Hi. My name is Peter and I built this site so I can share some of my experiences and talk about article marketing with like minded people. Please leave a comment if you get a chance.