Personality - Article Marketing

How to Add Personality to Your Content and Get Better Results

There's nothing worse than having to work your way through an article that reads like a textbook.  The purpose of online copy, according to many wealthy experts, is to provide something called infotainment.

In plain language, that means it's your job to provide copy that both informs and entertains.  Don't worry, you don't have to develop expert creative writing skills — all it takes is a little bit of you. Here are three easy ways to add your personality to your content.

Humor

You have a sense of humor, no doubt about it.  Writers run into trouble however when they try to force their sense of humor on others.  Don't tell jokes unless they're perfect for the situation and always pass your jokes by your associates to make sure they're funny, non-offensive, and relevant. Read all of How to Add Personality to Your Content and Get Better Results →