Three Tools to Add Credibility to Your Articles - Article Marketing

Three Tools to Add Credibility to Your Articles

Credibility is extremely important when creating content to sell your products or services.  Not just in sales copy but in article content, e-books, and reports too.  So how do you add credibility to your articles?  What do readers look for that gives them faith and confidence in the information you're providing?

One of the easiest tools to add credibility to your content is the use of testimonials, case studies, and endorsements.  While testimonials, endorsements and case studies are excellent tools to 'prove' the value of your product or service, there are also a couple of things to keep in mind when including them in your copy.

  • Link or offer the website and business name.  Include a link to the website of the person giving the testimonial, endorsement, or the company included in the case study.  This helps to validate the testimonial.
  • Place the testimonial towards the second half of your article.  If it is included too early people may perceive your article as a sales piece rather than an informative article.

Personal stories are also an excellent way to add credibility to your writing.  What's better than knowing the person who is writing the article has been in the exact same place you are now. Consider the person who is struggling to house train their new puppy.  An article written about how to do it, feels much more credible and believable if the author shares a short snippet about how you finally got tired of stepping in puddles and learned how to housetrain from the experts.

Statistics are always informative and credible and when you are able to provide your reader with factual information, you give them the tools to compare information and make educated decisions.

Make sure the information you're providing is relevant and beneficial to the rest of your article's content.  For example, using the house training example from earlier, the author could talk about how he's successfully trained more than 1000 dogs.  However more useful and relevant information might talk about how quickly he's able to train those dogs, how old the dogs were, how many accidents the dogs typically have and how often the training plan fails.  This type of information feels more informative than simply telling them the number of dog's that have been successfully trained using these techniques.

It is also helpful to compare your statistics to other possibilities.  For example, if you're writing about choosing a software product, you can talk about the time saving advantages of one product as it compares to the time saving advantages of a similar software product.  This information is immediate beneficial to your reader and it gives you the perception of credibility because you have taken the time to research and know this valuable information.  I don't know about you but when someone helps me make a decision, I'll often go back to them for more advice and assistance when I need it.

When you increase your credibility using these three tactics, you increase awareness of your website and readers become customers, readers refer other readers and your business grows.  This is the strength of article content and the strength of credibility.

Tags: Article Writing
Published under Article Writing

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