How to Work With Your Copywriter

You've hired your content provider, so how do you work with them to ensure a long and lasting relationship? Here are five tips to work with your copywriter for optimal results.

Tip #1: Ask for information.

When dealing with a copywriter don't be afraid to ask for samples and fees up front. Chances are unless you give them specifics on your needs, the quote will be an estimate. Most estimates are based on the amount of time the writer will have to invest in the project including the research time required, the length of the copy, and the deadline. Once you've found the right writer, get everything in writing including the number of revisions that are included in the fee.

Tip #2: Don't hesitate to give your writer more information than you think they'll need.

Give them everything you think they'll need and more to write their copy. Helpful information includes target market information, the goals for your copy, history of your copy particularly if you're looking for a new sales letter, any information about your product or service including features, benefits, and the reasons people use your product or service.

Tip #3: Communication is key.

While it isn't helpful to check in with your copywriter to see how they're doing, hopefully you've made a confident and competent hire, it is important to be available if they have any questions. It is also important to respond to their questions, first drafts, outlines etc…in a timely manner. Copywriters work with several different clients and have to schedule your project into their time. When it takes you longer than expected to respond, it sets them back and 4 problems.

Tip#4: Acknowledge receipt of the copy with a quick thank you.

Writers, most of them anyway, appreciate praise and when they don't hear anything from their client, begin to worry. Even if the copy is perfect and nothing needs to be changed or revised, tell them so. They'll look forward to working with you again and even make time in their busy schedule to work with you again.

Tip #5: If you need changes made to the copy, provide feedback like a professional.

Be specific with your feedback. If you need something changed, tell them exactly where and how. Feedback like "not flashy enough" is difficult for a writer to interpret. It is also helpful to show the writer what you do like about the copy in addition to what you don't like. That gives them perspective and direction.

Of course, it goes without saying that a good employer pays on time and negotiates fairly. There's nothing worse to a writer than waiting 30 days for a check. That being said, there's nothing better than a client that is willing to pay as soon as the invoice is received. A client will be much more willing to negotiate future fees if you pay promptly and they'll be much more inclined to devote extra time and energy to your writing projects.